UI/UX DESIGN
UI/UX Design That Converts — Not Just Looks Good
Design is strategy made visible. The best interfaces are not just beautiful — they guide users through a deliberate journey that ends in conversion, retention, or advocacy. I offer UI/UX design services that combine visual excellence with conversion rate optimization principles, creating digital experiences that achieve measurable business outcomes.
- Google Partner
- 500+ Businesses
- 40+ Countries
- 4.9★ Rated
DESIGN SERVICES
Conversion-Focused Design for Websites, Apps, and Digital Products
Every design decision is driven by one question: does this help users complete the action we want them to take? Visual excellence and conversion optimization are not competing goals — they are the same goal.
Website UI Design
Full page designs optimized for conversion — homepage redesigns, service page layouts, landing page designs for paid advertising campaigns, and e-commerce product pages.
Mobile App UX and UI Design
User flows, wireframes, and full visual design for iOS and Android apps — built around user research, best-practice interaction patterns, and conversion optimization.
SaaS Product UI Design
Dashboard design, onboarding flow design, and feature UI for SaaS products — focused on reducing friction, increasing activation, and improving retention through better UX.
"These aren't just visual problems. They're conversion gaps — and every month they go unaddressed is visitors who land, get confused, and leave without converting."
ADDITIONAL SERVICES
From Audit to Redesign — Complete Design Support
Whether you need a full redesign or targeted improvements to specific pages or flows, I offer the full range of design services needed to improve your digital experience and conversion rates.
Brand Identity and Visual System
Logo design, color palette, typography system, and brand guidelines — a complete visual identity that communicates your brand values across all touchpoints.
Design Audits and CRO Recommendations
A systematic review of your existing website or app identifying UX problems, conversion killers, and quick wins — delivered as a prioritized list of design improvements.
Landing Page Design
High-converting landing pages for campaigns, product launches, or lead generation — designed to reduce bounce rate and turn visitors into leads and customers.
Design Systems & Component Libraries
Reusable component libraries and design systems in Figma that keep your product consistent as it grows — and make handoff to developers fast and accurate.
Usability Testing & User Research
Moderated user testing, surveys, and feedback sessions that validate design decisions with real users — before and after launch.
Accessibility & WCAG Compliance
Designs reviewed against WCAG standards — color contrast, keyboard navigation, and screen-reader compatibility — so your product works for everyone.
How We Work
From Wireframe to Final Design
I don’t just hand over a Figma file and disappear. Every design project follows a structured process — from research through to a design system you and your developers can actually build from.
1
Week 1–2
Discovery Call
Free 30-min call to understand your goals, current marketing, and biggest challenges.
2
Week 3
Strategy & Roadmap
Review your goals, target users, and existing brand or product, then map out the pages or screens that need design and the scope of work.
3
Week 4–5
Wireframes & UX Flows
Low-fidelity wireframes and user flows that map out the structure and logic of every key screen before any visual design begins.
4
Week 5–7
Visual Design
High-fidelity designs for every screen, built on a consistent design system — colors, typography, components, and states.
5
Week 7–8
Review & Handoff
Revisions based on your feedback, then developer-ready files with specs, assets, and a walkthrough to make handoff smooth.
I'm Not an Agency. I'm Your Design & CRO Partner
The difference between a design agency and a design partner isn’t the software. It’s whether design decisions are tied to your business goals — or just to what looks good in a portfolio.
Direct Access to the Person Designing Your Product
No project managers or account reps — you work directly with the designer creating every screen and flow.
Design Backed by Conversion Thinking
Every layout and flow is designed to move users toward a goal — sign up, purchase, book a call — not just to look polished.
Built for Developer Handoff
Clean, organized Figma files with specs and components, so your developers can build exactly what was designed without guesswork.
Fixed Scope, Fixed Price
Clear deliverables, number of screens, and revision rounds agreed upfront — no surprise add-ons once the project starts.
India and US Market Experience
Designed for users and businesses in both markets, with an eye for the design conventions and expectations specific to each.
I’ve turned down design projects where the brief was just ‘make it look modern’ with no thought to who’d use it or why. I only take on work where the goal is a design that performs, not just one that looks good in a deck.
— Namit Behl, Marketing Consultant
Industries We Serve
Design That Understands Your Users, Not Just Your Brand Guidelines
I design experiences that reflect how your specific audience actually behaves.
SaaS & Software
E-Commerce & Retail
Healthcare & Medical
Legal & Law Firms
Financial Services
Real Estate
Professional Services
Education & EdTech
Hospitality & Travel
Startups & Scale-ups
Nonprofits
Home Services
Technology & IT
Media & Publishing
SaaS & Software
Built to Reduce Onboarding Drop-Off
Onboarding designed to get users to value in their first session
E-Commerce & Retail
Built for Frictionless Checkout
Checkout flows designed to reduce cart abandonment
B2B & Professional Services
Built for Trust and Clarity
Layouts built to build trust with decision-makers
The Numbers
What Conversion-Focused Design
Actually Delivers
340%
500+
$14M+
93%
Client Results
From Confusing to
Converting
Users were dropping off during onboarding — the dashboard had grown organically over years with no consistent design system, and new users couldn’t find core features.
Full UX audit and user flow mapping, followed by a redesigned onboarding flow and a new design system applied across the product in Figma, handed off ready for development.
+58%
-34%
+22%
9.5/10
“Users were getting lost in the first five minutes. After the redesign, people reached the “aha moment” almost twice as often.”
— Product Manager, B2B SaaS (Name withheld on request)
LS
Leah S.
Product Manager · B2B SaaS, USA
MV
Mateo V.
Founder · D2C Brand, Mexico
GW
Grace W.
CTO · Fintech Startup, UK
Common Questions
What to Know Before We Start Working Together
Do you work with international clients?
What's the typical timeline for a design project?
Timelines depend on scope — a landing page redesign typically takes 2–3 weeks, while a full website or app design project runs 6–8 weeks from research through developer handoff. I’ll give you a clear timeline before we start.
What tools do you use, and what do I receive?
All design work is done in Figma. You’ll receive organized, developer-ready files with components, specs, and assets — plus a walkthrough so your team can pick up the handoff smoothly.
How does pricing and the revision process work?
Projects are quoted as a fixed price based on scope — number of pages or screens and complexity — agreed before work begins. Each project includes a set number of revision rounds, so you can give feedback and refine the design before final handoff.
GET STARTED
Ready to Design a Digital Experience That Converts?
Book a free 30-minute call to discuss your design project. I will give you a clear scope, timeline, and approach for delivering design that drives measurable business outcomes.
A review of your current designs or product
Honest feedback on what's working and what isn't
A clear scope, timeline, and price for your project
Get a Design Consultation