Performance Marketing in India: Strategy, ROI, and What Actually Works in 2026
India’s performance marketing ecosystem grew by over 40% between 2023 and 2025. Meta Ads, Google Ads, and programmatic buying are now table stakes for D2C brands, fintech apps, edtech platforms, and B2B SaaS companies targeting Indian audiences. Yet the median Indian advertiser is getting a fraction of the ROI they could — because performance marketing […]